CREaTIVE
DESIGNER
I translate the brand story, develop the design systems and build the online spaces to connect people.
about me
about me
welcome
Project Name
Project Name
Strategy-led.
Systems-backed.
Story-driven.
Systems-backed.
Story-driven.
my work
my work
brands
built & shaped
(or revived)
built & shaped
(or revived)
creative
stack
003
003
Strategy
Positioning, messaging intent, market analysis
002
002
Systems
Design systems, scalable frameworks, workflow structure, brand governance
001
001
Story
Narrative strategy, brand tone, visual language, discovery frameworks, psychosemiotics
Define the narrative. Design the system.
Deliver the brand.
Deliver the brand.
my ethos
my ethos
in their own
words...
words...
...she significantly elevated our creative team's performance and project outcomes with her ability to motivate and inspire creativity.
Luke Handley
VP of MarketingXplor Technologies
...She is a very creative and dedicated colleague who regularly goes the extra mile to ensure that the team is set-up for success.
Ginger Kidd
Chief Growth OfficerJobAdder
On my team she was a great player-coach who embraced hard challenges and always tried to level-up those around her.
Evan Bartus
Chief Marketing OfficerCompTrain
...She is highly skilled in managing all aspects of creative development, from concept to completion.
Michelle Furniss
Chief Commercial Officer Xplor Coach
...a seasoned expert in brand marketing, boasts a proven track record in reshaping design landscapes.