Based in Brisbane, I’ve worked in-house, agency-side, on-site, and remotely - sometimes all in the same week. I’ve spent close to two decades delivering work autonomously, but I also know when to plug into teams to help rewire the thinking or reframe what's being solved.

My approach? Story, systems, strategy.  
I work through strategy to clarify what matters and where to focus. Pattern recognition does the heavy lifting backed by research analysis, and the kind of data you can actually use. I use story to unearth the human truth beneath the brand’s surface, then build visual and verbal systems to give it structure and voice across every touchpoint, built to be strategy-led, systems-backed, and story-driven.