Projects
Projects
key projects
I define the brand story,
develop the design systems
and build the online space
to connect people.
develop the design systems
and build the online space
to connect people.
xplor
technologies
Promoted from PaySmart to central global team overseeing rebrand rollout of 16 brands across 5 industry verticals.
✦ Global Rebrand Rollout
Brand Architecture
Design Governance
Scalable Design
UI Handoff & QA
veridoc global
Defined and delivered rebrand and launch strategy for a blockchain SaaS product.
✦ SaaS Rebranding
Brand Launch
Web & App UI
UX Sprints
Community Growth
ICO Launch
PR & Comms
xrecruiter
Redefined the brand and internal web function for the fastest-growing startup in Australia.
✦ Brand Audit
Brand Repositioning
Messaging Strategy
Interface Design
Wireframing
UX & IX Design
User Reseach
Webflow Development
prodigy
Led brand identity and campaign systems for ASX listed mining companies, Suncorp and high-level brand research for Versace - driving concept-led creative and data-led design across high-pressure, multi-sector briefs.
Brand Research
✦ Conceptual Design
Commercial Storytelling
Brand Design
Market Research
Campaign Stategy
paysmart
Owned brand and campaign delivery across PaySmart, DebitSuccess, Clubware, and TrueCoach.
✦ Multi-Brand Strategy
Rebrand and Rollout
Brand Design
Campaign Design
Marketing Collateral
SEO Reporting
Campaign Delivery
Product Launches
Tradeshow & Events Management
About me
A creative with a healthy disregard for doing things the usual way.
Based in Brisbane, I’ve worked in-house, agency-side, on-site, and remotely - sometimes all in the same week. I’ve spent close to two decades delivering work autonomously, but I also know when to plug into teams to help rewire the thinking or reframe what's being solved.
My approach? Story, systems, strategy.
I work through strategy to clarify what matters and where to focus. Pattern recognition does the heavy lifting backed by research analysis, and the kind of data you can actually use. I use story to unearth the human truth beneath the brand’s surface, then build visual and verbal systems to give it structure and voice across every touchpoint, built to be strategy-led, systems-backed, and story-driven.
My approach? Story, systems, strategy.
I work through strategy to clarify what matters and where to focus. Pattern recognition does the heavy lifting backed by research analysis, and the kind of data you can actually use. I use story to unearth the human truth beneath the brand’s surface, then build visual and verbal systems to give it structure and voice across every touchpoint, built to be strategy-led, systems-backed, and story-driven.